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JUNE
A training platform imagined around women’s bodies—not around a default built for men.
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The Tension
Women’s training needs are often treated as an afterthought.
JUNE begins from a critique of one-size-fits-all running plans and asks what training could look like if women’s physiology, recovery and individual needs were considered from the start.
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The Brand Idea
Train with your body, not against it.
The concept centers on a personalized training experience that can track a menstrual cycle or sync with an existing wearable, then connect the user with coaches, strength trainers and nutritionists to build a plan around the individual.
FEMININITY. AUTONOMY. POWER.
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The Identity
Editorial, athletic and unapologetically female.
Black-and-white sports photography, high-contrast red and elongated editorial typography give JUNE a voice that feels more like a movement than a wellness app.
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